Performance Marketing Manager
- Trukker Technologies
- 6 - 9 years
- Bengaluru
- 19 hours ago
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Job Description
Role Objective:
TruKKer is seeking a results-driven Performance Marketing Manager to lead digital growth across paid, organic, and CRM-based channels. This high-impact role combines strategic thinking with hands-on execution and data-driven decision-making. Youll manage a performance marketing budget exceeding AED 50,000 per month, drive acquisition, improve funnel performance, and unlock scalable growth opportunities.
Key Responsibilities
Performance Campaigns
- Plan, launch, and scale campaigns across Google, Meta, LinkedIn, programmatic platforms, and affiliate networks.
- Continuously optimize for CAC, LTV, and ROI across channels.
Budget Ownership
- Own and manage a monthly performance marketing budget of AED 50K+, ensuring efficient spend and strong returns.
SEO & ASO
- Drive top-of-funnel visibility through SEO and ASO strategies to increase organic traffic and app downloads.
Growth Experiments
- Design and execute 0-to-1 growth experiments to identify new acquisition channels.
- Develop repeatable, scalable growth playbooks.
Affiliate & Partnership Marketing
- Launch and manage affiliate marketing programs and digital distribution partnerships.
- Track and report on performance metrics to ensure ROI.
CRM & Marketing Automation
- Leverage Zoho CRM to manage campaign workflows, automation, segmentation, and performance reporting.
- Collaborate with developers to implement CRM enhancements and technical integrations.
Data Analysis & Reporting
- Use tools like Power BI and MySQL to analyze marketing data.
- Translate raw data into clear, visual insights and create structured PPT reports for leadership.
Tracking & Tag Management
- Expert in Google Tag Manager (GTM)set up custom tracking, manage scripts, and ensure reliable attribution with developers.
Business Forecasting
- Build financial models, growth projections, and partnership forecasts aligned with business goals.
Cross-functional Collaboration
- Partner with product, data, design, and content teams to align strategies and execute campaigns effectively.
Requirements
- Proven experience managing performance marketing budgets of AED 50K+/month with measurable ROI.
- Strong command of CAC, LTV, ROI, channel attribution, and funnel analytics.
- Hands-on expertise with Power BI, MySQL, Looker Studio, and GTM for data analysis and campaign tracking.
- Proficient in Google Analytics, Search Console, and Microsoft Clarity for behavior and heatmap analysis.
- Background in market research: surveys, SWOT, audience segmentation, and opportunity evaluation.
- Ability to convert complex data into actionable insights and build visually compelling reports and presentations.
- Extensive experience using Zoho CRM for campaign automation, reporting, and integrations.
- Proven success across both paid media (Google, Meta, programmatic) and organic channels (SEO, ASO).
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Comfortable in fast-paced, high-growth environments.
Preferred Qualifications (Nice to Have)
- Experience in startups or early-stage growth companies.
- Exposure to full-funnel revenue modelling and forecasting.
- Understanding of MENA and EU markets.
- Familiarity with email lifecycle campaigns and marketing automation tools.
- Experience in fintech, especially in credit, lending, or financial products.
Job Classification
Industry: Courier / Logistics (Logistics Tech)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Affiliate MarketingEmployement Type: Full timeContact Details:
Company: Trukker TechnologiesLocation(s): Bengaluru
Keyskills: Performance Marketing Paid Media Google Analytics Google AdWords Pay Per Click Paid Marketing ROI Linkedin Ads Google Ads AdWords SMM Growth Marketing Affiliate Marketing SEM Search Engine Marketing SEO
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Trukker Technologies
TruKKer is the leading technology platform for the greater Middle East. A pioneer of the regions ride- hailing economy, TruKKer is expanding services across its platform to include payments, delivery and mass transportation. TruKker mission is to simplify and improve the lives of people and bui...
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