As an Associate Director - Brand Management, you will be responsible for overseeing the strategic development and management of brand initiatives to enhance brand awareness and drive business growth.
Roles and Responsibilities:
- Lead the brand management team in developing and executing brand strategy.
- Identify market trends and consumer insights to optimize brand positioning.
- Manage brand budgets and ensure effective allocation of resources.
- Collaborate with internal teams and external agencies to develop brand campaigns.
- Monitor and analyze brand performance metrics to measure effectiveness.
- Ensure brand consistency across all marketing and communication channels.
- Drive brand innovation and differentiation to stay ahead of competitors.
Qualifications:
- Master degree ( MBA or equivalent)
- 10-15 years of experience in brand management or related roles.
- Strong leadership and strategic planning skills.
- Excellent communication and interpersonal abilities.
- In-depth knowledge of branding principles and marketing trends.
"
Who are we? Myntra is India s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.