Assistant Manager - Digital Marketing
- Uplers
- 4 - 7 years
- Mumbai
- 14 days ago
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Job Description
Shift: (GMT+05:30) Asia/Kolkata (IST)Opportunity Type: Remote What do you need for this opportunity? Must have skills required:
SEO, Google Ads, Growth Marketing Uplers is Looking for:
Job Description:
Were seeking an Assistant Manager - Digital Marketing to play a pivotal role in driving our agencys growth and brand leadership. Drive the paid marketing initiatives and nurture. This dynamic position requires a results-oriented marketer who can develop and execute strategic campaigns, manage performance marketing across multiple channels, and optimize marketing automation to nurture leads effectively. The ideal candidate is a proactive go-getter with strong analytical skills, creative storytelling ability, and the agility to thrive in a fast-paced marketing environment.
Key Responsibilities:
- Design and execute strategies to position the agency as an industry leader in end-to-end marketing solutions
- Enhance brand equity through consistent messaging, impactful campaigns, and compelling storytelling
- Create marketing assets, including creatives, blogs, case studies, whitepapers, and campaign materials
- Plan and manage content strategies aligned with the agencys offerings and industry trends
- Drive conversations across various communities to strengthen the agency's presence and engage relevant audiences
- Lead performance marketing initiatives, including paid advertising campaigns across platforms
- Continuously test and optimize ad creatives, copy, and landing pages for maximum conversion
- Monitor and analyze campaign metrics to improve ROI and achieve defined KPIs
- Manage and enhance marketing workflows to improve lead nurturing and streamline processes
- Implement strategies for effective utilization of marketing automation platforms to drive campaign success
- Plan and execute events, webinars, and conferences to increase brand visibility and engage potential clients
- Drive strategic lead generation initiatives aimed at expanding the agencys client base
- Develop and lead campaigns to strengthen brand presence in key markets
- Capitalize on opportunities to position the agency as an innovator in marketing automation and digital performance
Skills Required:
- 5+ years of proven experience in digital marketing
- Hands-on experience with marketing automation platforms
- Proven expertise in paid marketing channels (PPC, Social)
- Proficiency in data analysis and reporting
- Strong understanding of marketing asset creation including, landing page optimization, decks and banners
- Demonstrated success in managing content and community building on LinkedIn and YouTube, preferably in a B2B context
- Strong English communication and writing proficiency
- Excellent organizational skills with the ability to manage multiple content projects simultaneously
- Ability to brief and collaborate effectively with creative teams to produce high-quality marketing assets
- Strong collaboration skills with the ability to work independently and take ownership of results
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: growth marketing google ads marketing paid marketing seo digital marketing performance marketing ppc data analysis advertising linkedin case studies roi banners marketing automation b2b marketing initiatives campaigns lead generation asset
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Uplers
Uplers is a one-stop digital services company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 550+ digital expert.
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