Sr . SEO Specialist @ Cimet

Position Title: Sr. SEO Specialist Reports To: Business Unit: Marketing - Jaipur PURPOSE OF THE POSITION: ORGANISATIONAL CONTEXT KEY ACCOUNTABILITIES: 1. SEO Strategy Implementation:

• Develop and execute SEO strategies aligned with CIMET s business objectives.

• Drive organic traffic growth through advanced on-page, off-page, and technical SEO techniques.

• Stay ahead of search engine algorithm updates and industry best practices to continuously optimize our digital presence.

2. Technical SEO Website Optimization:

• Conduct comprehensive technical SEO audits and implement improvements for site speed, crawlability, indexing, and schema markup.

• Optimize website architecture, structured data, and canonicalization to enhance search visibility.

• Work closely with developers to implement technical changes that improve site health and performance.

3. Content Keyword Strategy:

• Conduct in-depth keyword research and competitor analysis to identify content opportunities.

• Work with content writers to optimize pages, ensuring high-quality, keyword-rich, and user-friendly content.

• Leverage AI-driven content strategies to scale organic growth.

4. Link Building Off-Page SEO:

• Develop and execute white-hat link-building strategies to enhance domain authority.

• Partner with PR and outreach teams to build high-quality backlinks from authoritative sources.

5. Data Analysis Performance Tracking:

• Monitor, analyze, and report on SEO performance using Google Analytics, Google Search Console, and other SEO tools.

• Develop dashboards and reporting frameworks to track KPIs, including rankings, traffic, conversions, and ROI.

• Provide actionable insights and recommendations based on data analysis.

6. Cross-Team Collaboration:

• Work closely with the paid marketing, content, and web development teams to create an integrated digital marketing approach.

• Support the product and UX teams by providing SEO insights to enhance the customer experience.

• Collaborate with B2B partners and agencies to drive scalable SEO strategies.

Requirements Qualifications:

• Minimum 7+ years of hands-on SEO experience in an agency or high-growth digital company.

• Proven experience in technical SEO, including site audits, Core Web Vitals, JavaScript SEO, and structured data.

• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.

• Expertise in keyword research, content optimization, and link-building strategies.

• Proficiency in Google Tag Manager, Google Data Studio, and other reporting dashboards.

• Ability to manage multiple SEO projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Strong analytical mindset with the ability to interpret complex data and translate it into actionable insights.

• Excellent communication skills to articulate SEO strategies and collaborate effectively across teams.

• Experience working in a B2B and B2C environment with a deep understanding of digital consumer behavior.

Nice to Have:

• Experience in AI-driven SEO automation and AI content optimization.

• Familiarity with Open Banking and Fintech SEO strategies.

• Experience in scaling organic traffic for large websites (millions of pages indexed).

• Knowledge of local SEO and international SEO best practices.

Why Join CIMET

• Work with one of Australia s fastest-growing digital comparison platforms.

• Be part of an innovative and data-driven company that values new ideas and cutting-edge technology.

• Competitive salary and performance-based incentives.

• Opportunity to work with a team of industry experts and grow your career in an exciting, fast-paced environment.

• Hybrid work model with flexibility to work remotely when needed.

CHALLENGES OF THE POSITION Challenge Brief Description Rapid Growth CIMET will double its workforce over the next 2 years, we need to build and onboard a team of high performing people to enable the planned growth to reach fruition. Systems CIMET is in the early phase of the expansion where systems, processes and policies are being developed and implemented. This means there will be constant changes occurring and you will need to be agile in your approach to changing business priorities.