Performance Marketing Lead
- Wooden Street
- 5 - 8 years
- Udaipur
- 1 month ago
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Job Description
Job_Description":"
Role Overview- Key Points:
1. Full-funnelgrowth leadership : Own and drive growth engine.
2. Teammanagement: Lead specialists across various channels (paid media, SEO, socialperformance, etc.).
3. Customeracquisition and retention : Focus on driving revenue growth.
4. Cross-functionalcollaboration : Work with CMO, tech/product, category, and creativeteams.
5. Performancereporting : Present trends, strategy, and growth plans to founders andleadership.
Key Responsibilities:
1. Performance Strategy & Execution : Lead paidacquisition across Google, Meta, marketplaces, and programmatic channels.
2. SEO & Organic Growth : Drive non-paid discoverability and traffic from search engines.
3. Affiliate Marketing : Build and scale affiliate partnerships.
4. CRM & Retention Channels : Focus on repeat, winback, andcart journeys through email, push, and WhatsApp.
5. Analytics & Funnel Optimization : Builddashboards, segment cohorts, run A/B tests, and improve CAC/LTV.
6. Budget Ownership : Optimize performance marketing spends for business impact.
7. Team Leadership : Manage and grow a high-performance team.
8. Cross-Functional Alignment : Collaborate with category,creative, tech, and product teams.
Why This Role Matters:
1. Full-stack Ownership : Owns the revenue engine, not just one channel.
2. Visibility & Strategic Leverage : Directlyimpacts business goals, presenting to CMO and founders.
3. Room to Build : Opportunity to shape affiliate, CRM, and new-age funnels fromscratch.
4. Cross-functional Exposure : Collaborates with tech, product, design, and data teams.
5. Leadership Opportunity : Builds, mentors, and grows the growth team.
A Dynamic Day:
1. Morning Routine: Reviews campaign performance, identifies areas for improvement.
2. Collaboration : Works with CRM exec on cart abandonment winback flow.
3. Landing Page Optimization : Tweaks copy and flow with product and brand teams.
4. Growth Sync: Aligns with category and SEO lead on keyword gaps and affiliateupdates.
5. Ongoing Tasks: Manages bids with performance manager, debriefs with CMO.
Requirements
Requirements:
1. Experience:5-8 years in performance marketing/growth, with 2+ years of team management.
2. TechnicalSkills: Hands-on understanding of:
- Meta Ads
- Google Ads
- CRM platforms
- Attribution models
- Performance analytics
3. E-commerceExperience: Scaling budgets and channels in e-commerce or D2C.
4. Data-Driven:Strong analytical skills, with ability to create dashboards.