Role and Responsibilities:
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Optimize copy and landing pages for search engine marketing
Requirements Requirements:
5 years of experience with Digital Marketing with SEO concepts.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools
Experience with bid management tools
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Skills:
SEO
SEM
SMO
Google Analytics
Google Tag Manager
Google Search Console
UberSuggest
MOZ