Sr. Manager - Partnership & Alliance
- Tata Digital
- 5 - 8 years
- Noida, Gurugram
- 18 days ago
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Job Description
Select with space bar to view the full contents of the job information. Sr. Manager - Partnership & Alliance Job Details | TATA Digital Partnership & Alliance
Company Overview:
- The Tata Group is building a digital consumer platform to leverage strong hooks among existing loyal consumers and attract new consumers.
- The platform aims to drive deep loyalty, engagement, and a seamless journey with its consumers.
- Deep analytics will be at the core of the business model, with significant capabilities built in this area as a differentiator.
About the Role:
- Be part of the financial services team at Tata Digital to create a world-class Credit Card program.
- Leverage the diverse portfolio of Tata consumer brands and its loyal consumers.
- Create strong alliances with partner brands, financial partners, and third-party platforms/brands to deliver rich features, benefits, and digital acquisitions for the program.
Experience Level: 5-8 years
Responsibilities:
- Create consumer-centric benefits and experiences for Credit Cards by tying up with Tata brands and other non-competing brands.
- Work with banks and card networks for offers and tie-ups relevant to the segment (mass/affluent/super affluent).
- Lead negotiations with external stakeholders and close internal approvals for the programs based on the business case and success criteria.
- Close the marketing and commercial deals for feature and offer partnerships.
- Chart out an annual offer calendar for the card program.
- Go-to-market with the programs/offers on various channels/properties and track consumer response in line with established success criteria.
- Own the digital acquisitions roadmap for the Credit Card program.
- Create a detailed digital marketing plan with internal stakeholders and external partners like brands, digital aggregators, bank partners, etc.
- Use personalization strategies and testing to target relevant buckets based on their brand affinity and behavior.
- Launch campaigns and review engagement to ensure optimum outcomes.
- Work with stakeholders to optimize the plan in line with business goals.
Desired Profile:
- 5-8 years of B2C marketing/B2B alliances experience.
- MBA from a Tier-1 institute.
- Strong presentation, analytical, and communication skills to negotiate with senior management of external stakeholders.
- Experience in performance-driven marketing/handling sales targets.
- Entrepreneurial bent to grow the business from the ground up through alliances, partnerships, and marketing.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Key Account ManagerEmployement Type: Full timeContact Details:
Company: Tata DigitalLocation(s): Noida, Gurugram+ View Contact
Keyskills: Usage Senior management B2C Marketing Analytical Finance Credit cards Digital marketing Business case Financial services Analytics
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