Assistant Field Activation Marketing Manager,
- D2C Insurance Broking
- 3 to 7 Yrs
- haryana
- 5 days ago
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Job Description
- The Assistant Field Marketing Activation Manager, South Asia (Gurugram Based) plays a crucial role within Radisson Hotel Group, working in tandem with a network of PR and Social Media activators. Your primary responsibility is to enhance the profile of a cluster of hotels in the region through a combination of innovative social-first content creation and strategic partnerships. By engaging the local community, influencers, and key opinion leaders (KOLs), you will bring the unique stories of the hotels to life. Your key tasks include creating and amplifying in-hotel experiences and events to drive engagement on Social Media platforms, thereby increasing visibility and positioning the hotels as vibrant social hubs within the local area. You will also actively participate in training programs for the field team, ensuring that educational materials are readily available for hotel teams. As an ambassador for Social Media and Consumer PR within the organization, you will advocate for the benefits of these activities to key stakeholders both within the hotels and the surrounding community. Collaborating with internal teams, you will develop and implement annual Social Media, PR, and content activation plans tailored to the specific needs of the icon hotel(s) in alignment with Unit GM and Budgets. Your role also involves driving content generation for the cluster of hotels, focusing on the icon hotel(s), and aligning the content with the brand's core territories such as art, music, and gastronomy. You will work on sourcing user-generated content and ensuring that all content is brand compliant and fully integrated across various platforms. Enhancing visibility and awareness of the hotels, you will identify and manage locally relevant influencers, develop partnerships, and support global creative brand PR campaigns. Additionally, you will manage the Social Media presence of the hotel cluster, acting as a Community Manager and ensuring that all social media activities adhere to the defined guidelines. Key responsibilities include driving social-first content generation, managing partnerships and influencer relations, creating innovative content, and ensuring brand positioning for the hotels. Your competencies and skills should include a Bachelor's degree in a relevant field, at least 3 years of experience in Consumer PR or Social Media, fluency in English and the local language, and expertise in PR & social media trends. Overall, as the Assistant Field Marketing Activation Manager, you will play a pivotal role in elevating the brand presence of the cluster of hotels in South Asia, focusing on the icon hotel(s) and driving engagement through strategic content creation and partnerships.,
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Assistant Field Activation Marketing Manager,Contact Details:
Company: Radisson Hotel GroupLocation(s): Haryana+ View Contact
Keyskills: Social Media Management Content Generation Event Planning Marketing Strategy Brand Management Community Engagement Partnership Building
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