Director - Quantitative Researcher
- Kantar
- 8 - 10 years
- Mumbai
- 3 days ago
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Job Description
JOB TITLE - Account Director / Group Account Director
ROLE MISSION STATEMENT
The AD/GAD is a part of the Client Service team. They advise our clients on the brand performance and deliver creative solutions with focus group discussions and ethnography.
BRAND AND KANTAR STATEMENT
At Kantar, we provide innovative solutions to all kinds of marketing challenges. Working with big brands in South Asia, North Africa, and the Middle East, our research, local knowledge, and international databases mean that we know the regions consumers better than anybody else. We help clients to grow great brands and improve marketing efficiency by analyzing, interpreting, and understanding the world around us. Our services include quantitative/qualitative solutions, neuroscience, brand equity, advertising, media, and digital effectiveness. Join us in India, Pakistan, Bangladesh, or Sri Lanka and youll be part of 30,000 colleagues and 12 world-leading research, data, and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
KEY OUTCOMES STATEMENT
Achieving growth and managing business financials
Identifying new business initiatives and leveraging skills across units
Building and nurturing strong client relationships
Creating an environment that fosters new work/innovations
Driving thought leadership in teams
Developing research capability among team members
Guiding the research executives working on a project to understand exactly what is required of them and training them if necessary. Contribution to the overall training of executives in quantitative research techniques.
Client management and presentation of company credentials, proposals, and research results Ensuring the highest level of client servicing and account planning to build senior networks across our client base.
Report writing and presentation creation including client recommendations, with the ability to work independently
Negotiation of acceptable costs and contract agreements with suppliers.
Creation of discussion guides and screeners + moderation of groups, interviews, ethnography, and online forums
Budget control and time spent monitoring job cost summaries regularly.
Overall management of the research team and suppliers.
CAPABILITIES STATEMENT
The position requires an intelligent MBA graduate with 10 15 years of experience in quantitative consumer insights, primarily consumer-focused; specific experience in the FMCG, retail, and healthcare sectors would be an advantage
The ideal candidate will be a self-starter who is client-focused and comes with proven expertise in MR or Marketing and Branding (with regular interaction and understanding of MR) with a track record of leveraging your knowledge for your own business or client benefit
Demonstrated ability in managing a team, investing in their development and striking the right balance between tasks and relationships
Process orientation and ability to manage processes for cost and time efficiencies
Track record of networking skills that you have leveraged for yourself and your organization Landing and expanding; taking ownership and spearheading the growth of successful projects/ workstreams and development of longstanding client relationships Strong analytical, communication, and interpersonal skills
Understanding and leveraging synergies across organizational units for better client delivery Willing to embrace, drive and suggest a change
REWARDS STATEMENT
At Kantar, we have an integrated way of rewarding our people based on a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
APPLICATION STATEMENT
We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us
Job Classification
Industry: FMCGFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research / Insights HeadEmployement Type: Full timeContact Details:
Company: KantarLocation(s): Mumbai
Keyskills: Consumer Insights Brand Tracking Quantitative Research Product Testing Questionnaire Design Qualitative Research Market Research Report Writing Testing Concepts Adhoc Testing
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KANTAR IS THE WORLDS LEADING DATA, INSIGHTS AND CONSULTING COMPANY. Kantar's Analytics practice (http://www.kantar.com/analyticspractice) creates leading-edge offers focused on Brand and Marketing ROI, Brand Strategy and Innovation, Content Analytics, Data Strategy and Engi...
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