Marketing Analytics
- Fincrux Technologies
- 0 - 1 years
- Mumbai
- 20 hours ago
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Job Description
The Marketing Analytics & Insights team equips aspiring professionals to decode customer behavior and drive campaign success using data-driven strategies powered by Excel and statistical models.
In this role, we seek self-starters with an analytical mindset, a curiosity for marketing data, and a passion for turning trends into tactics. You'll work on real marketing problemsoptimizing ad spends, segmenting audiences, and predicting campaign performancewhile building a robust portfolio showcasing your marketing analytics acumen.
WHAT YOU'LL DO
Work on real-world marketing case studies using Excel and analytical techniques such as:
- Customer Segmentation using Cluster & Factor Analysis
- Campaign Performance Prediction via Logistic & Multiple Linear Regression
- Sales Forecasting with Time Series Models
- Consumer Preference Modelling through Conjoint Analysis
- Perform ROI analysis for marketing campaigns using sensitivity analysis and Monte Carlo simulation.
- Build interactive dashboards to visualize campaign metrics, sales funnels, and marketing KPIs.
- Apply predictive models to optimize customer acquisition, retention, and lifetime value.
- Summarize marketing data insights into clean, actionable reports and dashboard narratives.
- Translate complex marketing data into compelling insights that support branding and performance strategies.
- Continuously refine outputs through regular feedback and evaluation cycles.
WHAT WE'RE LOOKING FOR
- Background in Marketing, Business, Economics, Statistics, or related fields (pursuing or recent).
- Strong interest in digital marketing, data analytics, and performance measurement.
- Basic proficiency in Excel and foundational knowledge of marketing metrics and statistics.
- Eagerness to explore topics like marketing attribution, forecasting, and campaign optimization.
- Ability to clearly communicate data-driven stories that influence marketing decisions.
- Self-discipline to manage multiple marketing analytics projects in a remote-first, flexible setting.
Job Classification
Industry: E-Learning / EdTechFunctional Area / Department: Project & Program ManagementRole Category: Technology / ITRole: Program Manager - Technology / ITEmployement Type: Full timeContact Details:
Company: Fincrux TechnologiesLocation(s): Mumbai
Keyskills: Regression Forecasting Communication Skills Excel
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