Assistant Manager Marketing (Performance & Product Marketing) @ Zycus Infotech

Job Description

Certinal, the AI-powered eSignature and Digital Transaction Management (DTM) platform from Zycus, is looking for a Marketing Manager with deep expertise in Performance Marketing and Product Marketing to lead growth across paid and organic channels, and shape product positioning in global markets. This is a high-impact role for a hands-on marketer who can scale qualified traffic and conversions while also crafting compelling product narratives for buyers across Healthcare, BFSI, and Legal.

Key Responsibilities - Performance Marketing (Primary Focus)

• Plan, execute, and optimize campaigns across Google Ads, LinkedIn, SEO, retargeting, and ABM.
• Grow qualified traffic, reduce CAC, and improve funnel conversion metrics.
• Own web analytics, keyword strategy, landing page optimization, and lead capture flows.
• Work with cross-functional teams to align content, paid, and SEO efforts for full-funnel performance.

Product Marketing

• Develop positioning, messaging, and competitive differentiation for Certinals solutions.
• Launch verticalized use cases, features, and workflows with aligned content and campaigns.
• Create and maintain sales enablement tools (e.g., decks, battle cards, one-pagers).

GTM & Strategic Initiatives

• Drive product and market launches across regions, including analyst-facing briefings and assets.
• Collaborate with Product, Sales, and Customer Success to identify positioning opportunities.
• Support field marketing activities like webinars, roundtables, and executive briefings.

Who Are We Looking For?

• 3+ years of B2B SaaS marketing experience, with a strong foundation in performance and product marketing.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, SEO tools (Ahrefs, SEMrush), and analytics.
• Clear understanding of buyer journeys, messaging frameworks, and competitive research.
• Strong communicator who can translate tech into impact for enterprise buyers.
• Experience in compliance-heavy or workflow-based SaaS categories (e.g., eSign, automation, healthcare tech) will be a bonus.

Why Should You Join Us? 

Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young Secure, Compliant eSignature Solutions for Enterprises Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.  Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus. 

About Us: Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.

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