Product Marketing Manager
- Idera, Inc
- 3 - 8 years
- Remote
- 2 months ago
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Job Description
Product Marketing Manager - Lansa Marketing - Remote - Contracted
Job Summary:
We re looking for a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA s range of developer tools. Reporting to the Marketing Manager, this role supports lead generation goals and works closely with teams across the business, including but not limited to Pre-Sales, Sales, Product, and Services, to ensure clear and consistent messaging.
Key Responsibilities:
- Develop clear positioning and messaging that highlights the value of LANSA s developer tools to target audiences.
- Plan and execute go-to-market strategies for product launches and updates.
- Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA s developer tools.
- Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
- Collaborate with cross-functional teams to align messaging and support the customer journey.
- Simplify technical product information into clear, customer-friendly content.
- Work with design, digital, and demand generation teams to maintain consistent product storytelling.
- Conduct market and competitor research to guide messaging and content strategy.
- Track and optimize content performance using engagement metrics.
Qualifications:
- Bachelor s degree in Marketing, Communications, Business, or related field.
- At least 3 years in product marketing or a similar content-focused role.
- Proven skill in creating impactful marketing content.
- Strong writing, editing, and storytelling abilities.
- Experience managing webinars and virtual events.
- Comfortable leading cross-functional projects and teams.
- Excellent project and time management skills.
Preferred Skills:
- Experience in SaaS marketing, B2B tech, or related industries.
- Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce.
- Customer-focused with a strong understanding of market needs.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Idera, IncLocation(s): Remote+ View Contact
Keyskills: B2B Marketing Content strategy Lead generation Google Analytics Time management Wordpress microsoft Marketing communication Product marketing Salesforce
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