Sr. Content Writer
- SoftProdigy
- 4 - 5 years
- Mohali, Chandigarh
- 24 days ago
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Job Description
We are looking for a highly motivated Senior Content Writer with 4 5 years of proven experience creating high-quality, SEO-optimized, and technically focused content across multiple formats. The ideal candidate will have a solid understanding of on-page SEO, experience writing for AI-powered and generative search (SGE), and strong skills in tracking and analyzing content performance.
You should have a background in producing technical content related to services such as mobile app development, cloud computing, and digital transformation, along with creating e-books, whitepapers, and guest blogs. Experience with Google Tag Manager (GTM) for content tracking, crafting engaging social media copy, and collaborating with designers is also required.
Key Responsibilities
- Plan, research, and create high-quality content, including blog posts, landing pages, case studies, e-books, whitepapers, and guest articles on technical topics.
- Develop and execute content strategies to improve organic traffic, audience engagement, and conversions.
- Write content optimized for both traditional search engines and AI-driven/generative search environments.
- Create compelling, on-brand social media copy for various platforms.
- Collaborate with designers to develop visually appealing and aligned content assets.
- Optimize content for SEO best practices, including keyword targeting, meta data, schema, and internal linking.
- Conduct content audits to identify gaps and opportunities for improvement.
- Track, analyze, and report on content performance using Google Analytics, Search Console, and related tools.
- Implement and manage content tracking via Google Tag Manager (GTM).
- Stay updated with Google algorithm changes and AI-powered search trends, adapting content strategies accordingly.
- Support campaign initiatives with engaging ad copy and optimized landing page content as needed.
Key Requirements
- 4 5 years of proven experience in content writing, with a focus on technical topics, relevant industry terms, frameworks, and concepts such as mobile app development, cloud computing, and digital transformation.
- Experience creating e-books, whitepapers, and guest blogs for technical audiences.
- Strong understanding of on-page SEO and keyword research.
- Experience writing content optimized for AI search/generative search (SGE).
- Demonstrated ability to create engaging social media content across multiple platforms.
- Proven skills in tracking and measuring content performance using Google Analytics and Search Console.
- Knowledge of implementing content tracking through Google Tag Manager (GTM).
- Excellent writing, editing, and proofreading skills with a strong attention to detail.
- Experience collaborating with designers to align copy and visuals.
- Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz is an advantage.
- Working knowledge of content management systems like WordPress or Shopify.
- Proficiency in Excel for
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Creation / WriterEmployement Type: Full timeContact Details:
Company: SoftProdigyLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: Cloud computing Content management Google Analytics Social media Wordpress Schema Content writing Management SEO digital transformation
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