Associate Manager - Referral Sales (Hospital Only) @ Cytecare Hospitals

Job Description

Role & responsibilities:

• Referral Network Development:
  Build and maintain a strong database of referring doctors, clinics, and medical practitioners across assigned zones in Bangalore.
  
• Relationship Management:
  Regularly meet, engage, and follow up with existing and potential referral partners to strengthen long-term relationships.
  
• Target Achievement:
  Drive patient referral volumes in alignment with monthly/quarterly targets and KPIs.
  
• Territory Planning:
  Map regions strategically and conduct systematic visits as per planned schedules. Maintain a daily/weekly visit tracker.
  
• Brand Representation:
  Represent the hospitals specialties, facilities, and consultants accurately to external stakeholders. Address concerns and escalate where needed.
  
• Doctor Onboarding:
  Facilitate onboarding and orientation of new referral doctors, explaining hospital protocols and key contact points.
  
• Reporting & MIS:
  Submit timely reports on visits, leads, and referral performance through CRM or reporting systems.
  
• Coordination:
  Collaborate with internal teams (consultants, front office, marketing, patient care) to ensure seamless patient experience and referring doctor satisfaction

Preferred candidate profile:

• Bachelor's degree in Science/Pharma/Marketing/Business.
• 27 years of experience in referral marketing/sales, preferably in a hospital, diagnostic, or Pharmaceutical setting.
• Strong interpersonal and communication skills in English.
• Proven networking ability, relationship management, and field sales experience.
• Knowledge of Bangalores medical ecosystem is a must.
• Goal-oriented, self-driven, and adaptable to a fast-paced hospital environment

• Prior experience in oncology, multi-specialty, or diagnostic lab referral sales.
• Familiarity with CRM tools and hospital MIS systems.
• Ability to travel extensively within assigned zones.

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Keyskills:   Referral Sales Healthcare Sales Hospital Sales Referral Marketing