Brand Manager
- Piramal Pharma Limited
- 2 - 5 years
- Mumbai
- 17 hours ago
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Job Description
Role & responsibilities
Drive Key Business Agenda
Plan & deliver business objectives for the brand(s) assigned as per Annual and Quarterly Operating Plans
Monthly & Annual campaign planning & monitoring
Regular Monitoring of the brand health (consumer metrics) and offtake trends to ensure better planning
Sales target achievement brand-wise / product-wise in accordance with Operating Plan to achieve Business Targets & Management Goals.
Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies
Develop and implement Marketing plans
Develop & implement marketing plans which addresses brand requirements short term & long term
Develop and implement the communication strategy for the brand.
Conceptualize & implement 360marketing programs.
Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.
Driving Digital campaigns/activations for the brand
Interface with internal stakeholders like sales, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning
Generate Market Insights
Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.
Lead and generate strong consumer insights for NPD and powerful communication of the brand.
Market intelligence and continuous follow up of competitor activities, Co-ordinate with KAMs/ Regional Sales Managers to understand brand performance and provide support to meet respective targets.
People Management and Development
Independently take on responsibilities of brand building and liaising with different stakeholders
Preferred candidate profile
- Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers
- Well versed in the digital ecosystem with hands on experience in executing digital first campaigns influencer marketing, performance content and performance marketing
- Experience in beauty and personal category on digital and Ecommerce ecosystems
- Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources
- Strong Communication and presentation skills
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Piramal Pharma LimitedLocation(s): Mumbai
Keyskills: NPD Project Management Ecommerce Marketing New Product Development Brand Management
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Piramal Critical Care (PCC), a business division of Piramal Pharma Limited (PPL) is a leader in inhaled anesthetics and a global player in hospital generics. Saving and improving patients’ lives†is much more than a purpose statement to us. We are motivated by our vision of commitment t...
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