Senior Manager, Marketing
- Qrata
- 5 - 8 years
- Delhi, NCR
- 12 days ago
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Job Description
Position: Senior Manager, Marketing
Location: Delhi
About Qrata
Qrata matches top talent with global career opportunities from the world's leading digital companies including some of the world's fastest growing start-ups using qrata's talent marketplaces. To sign-up please visit Qrata Talent Sign-Up
Client we are Hiring for:
It is Indias leading full-stack EV leasing platform, delivering Mobility as a Service (MaaS) for commercial vehicle users. Focused on enabling the transition of intra-city logistics to electric mobility, they simplify financing and offer reliable technology solutions. With 13,000+ electric vehicles leased and a presence in key markets like Delhi NCR, Bangalore, Hyderabad, and Chennai, company is driving Indias electric revolution reducing carbon footprints while improving profitability for businesses nationwide.
Role Overview:
We are looking for a Marketing Manager / Senior Marketing Manager to join our dynamic team and bring fresh, creative energy and marketing fundamentals to our growth journey. This is a generalist marketing role, where youll be responsible for driving brand presence, funnel growth, digital marketing, campaign execution and customer experience - across online and offline touchpoints
The ideal candidate will be innovative, well-versed in core marketing principles, and experienced in
improving marketing funnels in fast-paced, entrepreneurial setups. Experience in the automotive,
mobility, leasing, or related sectors is a plus but not mandatory we welcome fresh perspectives
from across industries
Key Responsibilities:
Marketing Strategy & Planning
Take ownership of the overall marketing strategy and annual activity calendar for companies across B2C and B2B verticals
Develop and execute integrated brand, demand generation, and digital marketing initiatives.
Funnel Growth & Campaign Execution
Drive initiatives to increase top-of-the-funnel traffic, lead generation, and conversion rates through multi-channel campaigns.
Regularly track, report, and optimize marketing funnel performance metrics traffic, leads, conversion, and engagement
Customer Experience
Manage and continuously optimize various customer touchpoints, company website, product landing pages, social media handles, point of sales / dealerships, service centres etc. to improve User and Customer experience
Brand Building & Content Marketing
Ensure consistent Brand Identity across all offline and online touchpoints, in line with the Brand guidelines be it Dealership branding, merchandise, office branding, sales collaterals, stationary etc
Take ownership of the content strategy, manage content creation across formats and media, ensure the brand story is communicated to B2C and B2B audiences in the most effective way in line with the communication guidelines. (social, website, emailers, presentations, product brochures etc.)
Manage both internal and external stakeholders for content creation agencies, freelancers, drivers, sales teams, dealers etc. for both static and video content.
Innovation & New Initiatives
Bring fresh ideas and creativity to marketing initiatives, partnerships, and on-ground activations
While understanding of conventional automotive marketing is expected, the ideal candidate should bring fresh thinking to the table, proposing new initiatives and growth hacks across all realms of marketing be it lead generation, customer experience, PR, communication or brand building,
Key Skills & Competencies:
Strong understanding of marketing fundamentals and funnel management
Hands-on experience in campaign management, lead generation, and digital marketing
Creativity and innovation in approaching marketing opportunities
Excellent communication, agency management, and project coordination skills
Data-driven mindset with the ability to analyse marketing performance
Entrepreneurial attitude with a bias for action
Qualifications & Experience:
Graduate / Postgraduate in Marketing, Business Management, or Mass Communication
5+ years of well-rounded marketing experience (automotive, mobility, or EV is a bonus but open to other industries)
Proven track record in increasing marketing funnel performance, digital marketing campaigns, and brand visibility
Why Join Us:
Be part of Indias exciting electric mobility transformation story
Work with a dynamic and growing team with room for innovation and creativity
Opportunity to shape marketing narratives and strategies for a high-growth, impact-driven brand
Lead marketing initiatives in a high-ownership, entrepreneurial environment
Job Classification
Industry: Automobile (Electric Vehicle (EV))Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: QrataLocation(s): Delhi, NCR
Keyskills: Marketing Strategy & Planning campaign management Brand Marketing digital marketing campaigns Customer Experience Brand Building & Content Marketing Innovation & New Initiatives Funnel Management Funnel Growth & Campaign Execution
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