Marketing Head
- Aufait Technologies
- 5 - 7 years
- Kozhikode
- 2 months ago
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Job Description
- Develop and execute an integrated marketing strategy aligned with the companys business objectives, with a primary focus on digital platforms.
- Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
- Establish KPIs and metrics to measure the effectiveness of marketing campaigns.
- Lead all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns.
- Drive performance marketing campaigns to maximize ROI and customer acquisition.
- Oversee website development, optimization, and user experience to ensure alignment with marketing goals.
- Develop a consistent and compelling brand voice across all digital and traditional channels.
- Oversee content creation and strategy, including blogs, videos, whitepapers, and social media posts.
- Ensure all marketing materials adhere to brand guidelines.
- Build, lead, and mentor a high-performing marketing team.
- Foster a collaborative culture, encouraging innovation and data-driven decision-making.
- Prepare and manage the marketing budget, allocating resources to optimize impact.
- Analyze campaign performance and provide actionable insights to maximize ROI.
- Report on marketing effectiveness to senior leadership.
- Collaborate with sales, product, and customer service teams to align marketing strategies with business goals.
- Build and maintain relationships with external agencies, vendors, and partners.
- Stay updated with emerging trends, tools, and technologies in digital marketing.
- Leverage analytics tools to monitor campaign performance and customer behavior.
- Bachelors degree in Marketing, Business Administration, or a related field (Masters preferred).
- Proven experience in a senior marketing role, with at least 5+ years in digital marketing.
- Expertise in digital marketing tools such as Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Excellent leadership, communication, and interpersonal skills.
- Experience in managing budgets and forecasting ROI for marketing campaigns.
- Knowledge of web development principles and UX design is a plus.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Aufait TechnologiesLocation(s): Kozhikode
Keyskills: digital marketing performance marketing marketing budget email marketing adwords advertising budgeting marketing roi analysis marketing initiatives leadership google analytics sem web development content marketing seo communication skills ux design
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Aufait Technologies
Aufait Technologies Pvt. Ltd Aufait Technologies Pvt. Ltd. is an IT consulting and service provider based in Calicut, providing world class web development services to clients across the globe. We combine deep industry knowledge and experience, offering a comprehensive set of Digital Era Service...
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