Asst. Manager Public Relations
- Toothsi
- 3 - 6 years
- Mumbai
- 5 days ago
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Job Description
Role Summary
As Assistant Manager PR, youll champion MakeO Toothsis narrative across earned media channels. Youll work directly with leadership and creative teams to craft compelling stories, pitch newsworthy ideas, and build meaningful relationships with journalists, influencers, and digital communities. Your goal: raise awareness, strengthen credibility, and drive buzz.
Key Responsibilities
- Develop and execute PR strategies for key campaigns, launches, and partnerships
- Build and nurture media relationships across health, beauty, tech, and lifestyle beats
- Manage press releases, media kits, and pitches for maximum pickup
- Coordinate with agencies and external PR partners for strategic amplification
- Monitor and report media coverage, sentiment analysis, and PR effectiveness
- Manage crisis communication and reputation strategy alongside leadership
- Support influencer alignment, press events, and experiential activations
- Collaborate cross-functionally with growth, brand, and creative teams to align messaging
- Craft compelling narratives that reflect the brands voice and purpose
Desired Qualifications
- Bachelor's or Masters degree in communications, journalism, or marketing
- 36 years of experience in PR roles within B2C or consumer tech businesses or in an agency managing such accounts.
- Proven relationships with key media outlets and journalists
- Strong writing, editing, and pitching skills
- Experience in managing PR agencies and overseeing earned media strategy
- Being a self-starter and own the charter to build a strong public image of the brand
- Knowledge of social listening tools and media monitoring platforms
Bonus Traits
- Experience in beauty, wellness, or clinical/lifestyle brands
- Comfortable with fast-paced environments and shifting priorities
- A pulse on current media trends, consumer behaviour, and digital storytelling
What Youll Get
- Direct access to leadership and strategic brand building
- Opportunities to shape the public voice of a fast-growing brand
- A collaborative team environment focused on innovation
- Competitive compensation and recognition for high-impact work
Job Classification
Industry: Medical Devices & EquipmentFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: ToothsiLocation(s): Mumbai
Keyskills: Public Relations PR PR Campaings
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Toothsi
About Toothsi:Toothsi is a new age startup in the healthcare and cosmetics space providing smile correction services at home. Toothsi utilizes revolutionary Clear Aligner technology to make teeth straightening hassle-free and affordable. A desirous patient can have access to a superior quali...
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