Internet Marketing Specialist
- McAfee
- 2 - 6 years
- Bengaluru
- 4 years ago
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Job Description
Role Overview:
We are looking for a new team member who is passionate about solving problems, has a strong interest in cyber security, Database technologies and Email marketing automations, and wants to join our collaborative team as a Email Marketing Operations Specialist to help drive the high quality of our Consumer product family. We are looking for a candidate who will be responsible for (1) building both automated and manual email campaigns with utilizing multiple tools (2) QA validation of campaigns built, (3) constructing dynamic content blocks to support global footprint. The team operates in a global venue and will require periodic liaisons with the international teams.
We are looking for a new team member who is passionate about solving problems, has a strong interest in cyber security, Database technologies and Email marketing automations, and wants to join our collaborative team as a Email Marketing Operations Specialist to help drive the high quality of our Consumer product family. We are looking for a candidate who will be responsible for (1) building both automated and manual email campaigns with utilizing multiple tools (2) QA validation of campaigns built, (3) constructing dynamic content blocks to support global footprint. The team operates in a global venue and will require periodic liaisons with the international teams.
About the Role:
- Work with business stakeholders to manage end-to-end email campaign workflows for North America, Europe, Asia Pacific, Japan, and Latin America regions
- Utilize dynamic content/personalization to drive email campaign performance
- Accurate deployment and delivery optimization of world-wide consumer promotional email campaigns
- Optimize audience segmentation of consumer install base
- Work with database administrator to insure accurate data management and list hygiene
- Optimize, test & execute segment specific email marketing campaigns to ensure high rate of deliverability
- Monitor campaign performance and analyse campaign results
- Minimum 3+ years of email marketing experience, preferably in a consumer environment (B2C)
- Experience in Adobe Campaign is preferred
- Experience building email templates utilizing Adobe Experience Manager
- Solid experience executing email campaign programs using a browser-based email marketing deployment application
- Experience working with dynamic content/personalization to optimize email campaign performance
- A clear understanding of technical web design skills such as HTML, JavaScript is highly preferred
- Understanding of basic database structures
- Strong knowledge of global anti-spam trends and legislation
- Working knowledge of Adobe Analytics
About You:
- Proficient in deploying AEM code, working with internal engineering (nice to have)
- Has a keen eye for detail; someone who can execute tasks thoroughly
- A highly motivated fast learner who is excited to learn new tools
- Great at problem solving
- Strong communication skills
- Able to handle multiple projects simultaneously and meet deadlines
- Likes to work in a team environment with a lot of cross-collaboration
- Working Hours: 2:00PM- 11:00PM
Job Classification
Industry: Software ProductFunctional Area: Marketing & Communication, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any GraduatePost Graduation: Any PostgraduateContact Details:
Company: McAfeeLocation(s): Bengaluru+ View Contact
Keyskills: Email marketing Data management cyber security Diversity and Inclusion Database Internet marketing Marketing operations Deployment Web designing Install base
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