Assistant Manager - CoBrand Cards - Mumbai
- Bookmyshow
- 5 - 7 years
- Mumbai
- 4 years ago
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Job Description
Your Profile
- Will be working with internal BookMyShow team in launching co-branded card products from strategy to execution (positioning, launch strategy and execution, go-to-market plan, promotions, and/or partner marketing). .
- As a co brand credit card Manager you will work with the banking partner to define the best value prop for the card. Own ongoing sales and alliance conversations.
- Lead partner marketing strategy and execution, and carry accountability for marketing results
- Will own acquisition targets for the card program.
- Will be tasked with establishing and building key performance indicators while owning and defining card acquisition strategy
- Will need to monitor reports and provide analysis to internal teams using data and metrics to determine improvements which would increase the digital card acquisition
- Create and test hypotheses to continuously explore new data points which can help meeting acquisition targets
- Work with marketing and analytics team to identify target audiences, and develop marketing plans with specific objectives across different marketing assets, channels and segments to drive digital card acquisition
- Will be working with cross-functional across marketing, training, finance, product management, PR, legal, and research
Your Checklist
- MBA or similar degree
- Experience in BFSI sector and managing co-branded card products is a plus
- Demonstrated ability to achieve stretch goals in a highly innovative and fast paced environment
- Ability in managing multiple competing priorities simultaneously
- Data-driven decision making with ability to dive deep into customer data and translate insights into opportunities.
- Strong drive for results, with the ability to manage independently and take calculated risks to get the job done
- Should be well versed with online/offline channel marketing and strategies
Job Classification
Industry: Film / Music / EntertainmentFunctional Area: Marketing & Communication, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any GraduatePost Graduation: MBA/PGDM in MarketingDoctorate: Doctorate Not RequiredContact Details:
Company: BookMyShowLocation(s): Mumbai+ View Contact
Keyskills: Marketing Strategy Positioning Product Management Sales Promotions Banking Analytics
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