AVP - Digital Marketing - Wellness
- Unnati
- 5 to 10 Yrs
- Kolkata
- 3 years ago
- Email to a friend
- Report this job
Job Description
Here is an excellent opportunity to build a solid career with a fast-growing, exciting, flexible startup founded by top-notch professionals with proven talent & experience.
Our client is building a platform for wellness and beauty D2C brands. Their health brand offers foods with functional benefits that help consumers live better. Using a combination of Nature, Science & Technology, they are creating products that fight the two big health challenges facing Indians - Diabetes and Weight Management.
Their beauty brand offers a wide range of luxurious skincare and hair-care products specially designed for new moms. They use natural ingredients in their products that ensure that every mother's skin and hair becomes trouble-free, glowing and manageable. Their healing and repairing formula are certified by the strictest international standards with regards to safety needed in beauty products.
Founded by an MDI alumna with expansive knowledge and experience with beauty, wellness and healthcare leader, it is truly a world-class range exporting to various countries across the globe.
As a AVP - Digital Marketing, you will be responsible for promoting the company's business using online channels/platforms and thus contributing towards the company's revenue maximization.
What you will do:
- Managing and ensuring effective implementation of various activities such as SEO, content marketing, online campaign etc. under online/digital marketing
- Ensuring that meaningful and relevant content is created and targeted towards the right audience on various online platforms, by effectively managing content marketing
- Recommending the type of content to be marketed by analyzing current marketing trends and also observing past trends
- Managing performance marketing on various online ad platforms such as Google, Facebook, YouTube, Insta etc
- Identifying & suggesting opportunities through all digital channels, for revenue growth
- Creating buzz and building followers and thus managing social media marketing
- Participating in digital marketing budget planning/forecasting
- Strategizing customer acquisition and retention across all aspects of online marketing
- Working closely with internal stakeholders such as various teams and also external stakeholders such as various online platforms
- Maintaining relevant database of the budget, actual cost, actual expenses etc. and reporting the same to the management in regular intervals
Desired Candidate Profile
What you need to have:
- Graduation is a must.
- MBA is desirable
- Relevant work experience of 5 - 10 years in Digital Marketing
- D2C background preferred
- Experience in beauty and wellness desirable
- Prior experience of handling a monthly Ad budget of 50 Lakhs and above
- Excellent communication and listening skills
- Good project management and planning skills
Employement Category:
Employement Type: Full timeIndustry: Personal Care / BeautyRole Category: Operations Management / Process AnalysisFunctional Area: Not ApplicableRole/Responsibilies: AVP - Digital Marketing - WellnessContact Details:
Company: UnnatiLocation(s): Kolkata
Similar positions
Unnati
Unnati Our client is an Ambient Intelligence Platform providing real-time information on places, people and products. The platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over a billion devices, the platfor...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in