Marketing & Social Media Executive
- Marriott
- 0 - 2 years
- Mumbai
- 3 years ago
- Email to a friend
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Job Description
Integrate communication and social media activities in line with the budget into the property s overall sales and marketing plan, while meeting the primary revenue objectives of the hotel/resort. Strive to impact the property s revenue objectives and meet specific property goals through social media tactics. Showcase the strength of the brand, brand philosophy, and standards through communication activities. Actively support corporate campaigns that enhance the company s reputation to the local and regional communities. Understand how to execute strategic eCommerce activities, local media pitches, photo shoots, social media channels, and collateral. Handle multiple priorities and projects effectively. Develop content and input data for various channels to include, but not restricted to: website, email marketing, social channels, advertising.
Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Report accidents, injuries, and unsafe work conditions to manager. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Comply with quality assurance expectations and standards. Read and visually verify information in a variety of formats; move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance; stand, sit, or walk for an extended period of time. Perform other reasonable job duties as requested.
CRITICAL TASKS
Brand and Property Awareness to Drive Revenue
- Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants on all digital and social channels.
- Work towards the fulfillment of the social media plan, which ultimately serves as an integral part of the property s marketing plan.
- Showcase the strength of the brand, brand philosophy, and standards through communication activities.
- Selects the best opportunities for the property based on market conditions and property needs.
- Obtain maximum exposure through influencers and media collaborations.
- Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
- Works with online media outlets to promote the hotel.
- Organizes and conducts all photo shoots for content.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Ensures consistent brand and property message is communicated in all public relations and communications efforts.
- Ensures consistency in individual propertys voice on all guest touch points and public relations and communications, not only following corporate graphic standards, but also on behalf of the individual property.
Developing and Coordinating Communication Efforts
- Provide Local Area Knowledge expertise for the property and the destination.
- Actively support corporate campaigns that enhance the company s reputation to the local and regional communities.
- Execute programs that address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
- Develop content and input data for various channels to include, but not restricted to: website, email marketing, social channels, advertising.
- Develop mobile application specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile application.
- Evaluates new public relations opportunities for the property.
- Develops strategic public relations plan for property, includes group, leisure and local efforts.
- Manages individual and group media visits.
- Identifies and coordinates community service activities in concert with the public image and needs of the resort.
- Creates contracts as required for location photo shoots, trade agreements, etc. with appropriate approvals.
- Directs creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
- Writes all hotel press releases and other content for print media and electronic media.
Additional Responsibilities
- Keeps detailed files and records on all matters relative to propertys public materials.
- Report out monthly data pertaining to the hotels digital performance.
- Keep track of target media list, quarterly focus goals and clip successes.
- Monitor media kits and other collateral material originating from hotel for appropriateness, errors and whether it complements the brand
- Manage an effective traditional and social local media data base.
- Manage multiple projects and priorities.
- Verify execution of agreed-upon tasks.
- Stay up to date on marketing/digital trends.
Internal Communication
- Provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Inform and/or update the Manager, the peers and the subordinates on relevant information in a timely manner.
- Speak to guests and co-workers using clear, appropriate and professional language.
- Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in ones voice, using the callers name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
Working with Others
- Support all co-workers and treat them with dignity and respect.
- Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
- Develop and maintain positive and productive working relationships with other employees and departments.
- Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.
Quality Assurance/Quality Improvement
- Comply with quality assurance expectations and standards.
Physical Tasks
- Enter and locate work-related information using computers and/or point of sale systems.
- Read and visually verify information in a variety of formats.
- Stand, sit, or walk for an extended period of time.
- Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.
Policies and Procedures
- Maintain confidentiality of proprietary materials and information.
- Follow company and department policies and procedures.
- Protect the privacy and security of guests and coworkers.
- Perform other reasonable job duties as requested.
CRITICAL COMPETENCIES
Analytical Skills
- Computer Skills
- Social Media Channels
- Learning
- Problem Solving
Interpersonal Skills
- Customer Service Orientation
- Interpersonal Skills
- Team Work
Administration
- Typing
- Microsoft Office
Personal Attributes
- Integrity
- Initiative
- Presentation
- Dependability
- Positive Demeanor
Communications
- Communication
- Listening
- Telephone Etiquette Skills
- English Language Proficiency
- Applied Reading
Organization
- Time Management
- Multi-Tasking
- Detail-Orientation
PREFERRED QUALIFICATIONS
Education
High school diploma/G.E.D. equivalent
Related Work Experience
Less than 2 years related work experience
Supervisory Experience
No supervisory experience is required
CRITICAL COMPETENCIES
Analytical Skills
- Learning
Interpersonal Skills
- Interpersonal Skills
- Customer Service Orientation
- Diversity Relations
- Team Work
- Influence
Communications
- Communication
- Listening
- English Language Proficiency
- Applied Reading
Personal Attributes
- Integrity
- Dependability
- Positive Demeanor
- Presentation
- Stress Tolerance
- Adaptability/Flexibility
PREFERRED QUALIFICATIONS
Education
High school diploma/G.E.D. equivalent
Related Work Experience
No related work experience is required
Supervisory Experience
No supervisory experience is required
Job Classification
Industry: Travel & TourismFunctional Area: Marketing & Communication, Role Category: Corporate CommunicationRole: Corporate CommunicationEmployement Type: Full timeEducation
Under Graduation: Diploma in MechanicalPost Graduation: Any PostgraduateDoctorate: Any DoctorateContact Details:
Company: MarriottLocation(s): Mumbai
Keyskills: Public relations Interpersonal skills Manager Quality Assurance Customer service orientation Email marketing Social media Marketing planning Relationship Corporate branding Print media
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Marriott
Marriott International is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities.
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