Sr Manager SaaS Brand Marketing
- Easyrewardz Software
- 6 - 9 years
- Noida, Gurugram
- 2 months ago
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Job Description
Responsibilities:
- Develop and lead the overall marketing strategy, including branding, positioning, messaging, Branding for founders and company.
- Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives, investor branding, marketing etc.
- Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
- Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, blogs, videos, editing of videos, shorts, Linkedin ads, framework for marketing and more as required.
- Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies. Responsibilities:
- Develop and lead the overall marketing strategy, including branding, positioning, messaging, Branding for founders and company.
- Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives, investor branding, marketing etc.
- Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
- Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, blogs, videos, editing of videos, shorts, Linkedin ads, framework for marketing and more as required.
- Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
- Oversee the development of compelling marketing content, collateral, and presentations.
- Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements, founder visibility etc.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
- Monitor and report on key marketing performance metrics and KPIs.
- Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
- Event management across geographies right from inception, negotiation, design, fitment and execution. Post execution gifting, awarding etc.
- Oversee the development of compelling marketing content, collateral, and presentations.
- Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements, founder visibility etc.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
- Monitor and report on key marketing performance metrics and KPIs.
- Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
- Event management across geographies right from inception, negotiation, design, fitment and execution. Post execution gifting, awarding etc.
Preferred candidate profile
- 7+years of experience in senior marketing roles, preferably in the SaaS industry.
- Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
- Strong leadersh
- 7+years of experience in senior marketing roles, preferably in the SaaS industry.
- Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
- Strong leadership skills with experience managing and mentoring marketing teams.
- In-depth understanding of SaaS business models, target markets, and customer personas.
- Strategic thinker with the ability to translate vision into actionable marketing plans.
- Excellent project management skills to manage multiple initiatives and stakeholders.
- Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
- Proficiency in digital marketing, demand generation, and marketing automation platforms.
- Exceptional communication and presentation skills.
- Strong organizational skills and attention to detail.
- Up-to-date knowledge of SaaS and technology industry trends.
- ip skills with experience managing and mentoring marketing teams.
- In-depth understanding of SaaS business models, target markets, and customer personas.
- Strategic thinker with the ability to translate vision into actionable marketing plans.
- Excellent project management skills to manage multiple initiatives and stakeholders.
- Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
- Proficiency in digital marketing, demand generation, and marketing automation platforms.
- Exceptional communication and presentation skills.
- Strong organizational skills and attention to detail.
- Up-to-date knowledge of SaaS and technology industry trends.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Easyrewardz SoftwareLocation(s): Noida, Gurugram+ View Contact
Keyskills: Brand Marketing Brand Management SAAS Marketing Campaigns Marketing Communication Marketing Strategies Brand Strategy
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