Marketing Manager - IT firm
- Mobicule Technologies
- 5 - 7 years
- Mumbai
- 4 months ago
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Job Description
We are seeking a dynamic and result-oriented Marketing Manager to lead and execute comprehensive marketing strategies aimed at enhancing brand visibility, digital engagement, and customer acquisition. The ideal candidate will have proven experience across diverse markets, a strong digital-first approach, and a history of leading high-performance teams.
Role & responsibilities
Strategic Planning & Execution:
- Design and implement multi-channel marketing strategies across digital, social, and traditional platforms.
- Drive brand positioning and awareness initiatives tailored to regional and global markets.
Digital Marketing Leadership:
- Manage paid campaigns (PPC), content strategy, and performance analytics.
- Optimize web presence and SEO, including Google My Business optimization across locations.
- Spearhead WhatsApp and email marketing automation campaigns for customer engagement and retention.
Team & Project Management:
- Lead cross-functional marketing teams to achieve campaign goals.
- Establish and maintain Standard Operating Procedures (SOPs) for streamlined operations.
- Monitor performance through KRAs, ensuring productivity and quality standards.
Brand and Content Management:
- Oversee development of content calendars, creatives, and digital assets for B2B campaigns.
- Collaborate with stakeholders and vendors to deliver campaigns aligned with business goals.
Market Expansion & Collaboration:
- Lead urban marketing initiatives, focusing on client acquisition and market penetration.
- Coordinate with product, tech, and sales teams to launch and promote digital platforms.
Preferred candidate profile
- MBA in Marketing; Bachelors in any related field preferred.
- Minimum 5 years of marketing experience, including leadership in digital and social media campaigns.
- Proven expertise in marketing automation tools, analytics (Power BI), and brand development.
- Excellent communication, leadership, and problem-solving skills.
- Global market exposure is a plus.
Tools & Certifications (Preferred):
- HubSpot Marketing Hub
- Google Ads, Meta Ads, LinkedIn Marketing
- Power BI (Analytics & Reporting)
- Certifications in Advanced Digital Marketing (DMTI, Udemy, etc.)
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Mobicule TechnologiesLocation(s): Mumbai
Keyskills: Brand Marketing Content Management Brand Visibility Linkedin Marketing Client Acquisition Strategic Marketing Planning Banking Product Marketing Email Marketing Digital Marketing Digital Planning HubSpot Marketing Hub NBFC SEO brand
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Mobility software is one of the fastest growing market in the software industry with demands across all sectors. Given the penetration of the smartphones and better connectivity this demand will sustain. Mobicule, founded in 2008, is rightly positioned to be a niche player and leader in sales force ...
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