Team Lead - Hub & Category Development @ Digyug HR

Job Description

Designation: Assistant Manager Updated: May 11, 2025 Location: Gujarat, India Organization: Pulp and Fibre Job Description: Job Purpose Continuous study of Knits market of North India & penetrate with Birla Cellulosic fiber products in Cotton/Polyester dominated market which holds over 90% share in North Knits manufacturing base. As lack of knowledge among consumer & viscose towards Viscose/Modal, A focused approach is needed to highlight & establish Viscose/Modal branding as most sustainable & close to nature. The Indian textile manufacturing market is one of the most fragmented in the world and hence lacks economies of scale as well as economies that are generated through integrated models. To understand deeply the mass retail & wholesale Knitted fabric/apparel segments in India for BC engagement in the Knits category. With development of India as alternative to China in textiles, Flat Knits segment along with weft knits in North India is expected to grow with CAGR of around 15% growth in coming years. We will need to work on more specific product development in Cellulosic & blended yarns for our growth. Provide direction for Birla Cellulose to enter the Knitted segment mass distribution channel for categories through focused strategies. To develop business model & execute mass usage of various BC Products in Knitted Sweaters/Flat knits & Tops/Legwear KRAs Business Development Volume in North region Markets (Ludhiana, Delhi-NCR). Map & shortlist HEPs, SUPs, Labels for Knits Tops,Flat Knits Legwear & loungewear Product development and perfection through SCM / TRADC/ Design team Creation of HEPs for ready stock availabilities to support label requirement Mandatory skills Marketing , business development approach , Passionate, Go & get attitude, Background of Knits is preferred. To understand deeply the fabric/apparel segments in Delhi , NCR & Ludhiana for BC engagement in the Knits category. Qualifications: DXPF3.Bachelor of Engineering,Bach.Prog. In Textile Engg. Minimum Experience Level: 8-10 Years Report to: Vice President,

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Keyskills:   Marketing Business Development Knits