Associate Manager- Brand
- Shiprocket
- 2 - 5 years
- Noida, Gurugram
- 1 month ago
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Job Description
RESPONSIBILITY
Overall marketing strategy for given product.
Coordinate product promotion for existing / new products.
Brand strategy, product & profitability study.
Current product performance, need gap analysis .
Segment market potential.
Market research & study for entering new segments with existing & new products.
Leading events as a channel at Shiprocket.
To support the brand lead in all activities related to the brand, specifically
Compilation of all brand and competitor related information
Marketing communication & product planning
Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.
Skills Required
Applicant must have worked in the domain of brand management with understanding of brand positioning and
communication development process.
Exposure to media planning.
Deep knowledge of both plan and executing owned events
Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the
campaign.
Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.
Experience of B2B SAAS platform is preferred
Interested folks can share CV at sh*********v@sh*******t.com or call on 7292068***
Job Classification
Industry: Courier / Logistics (Logistics Tech)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: ShiprocketLocation(s): Noida, Gurugram
Keyskills: BTL Brand Campaigns Campaign Execution
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