Associate - Regional/catchment Marketing @ Croma - A Tata Enterprise
- Croma
- 2 - 5 years
- Vijayawada, Guntur
- 2 months ago
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Job Description
Role & responsibilities:
To provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives.
Openings for following Locations - Mumbai, Vijayawada, Bangalore, Surat
Strategic Planning & Execution:
- Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region.
- Develop comprehensive BTL marketing plans aligned with the campaign calendar and regional needs.
- Measurable goals for BTL campaigns, outlining key performance indicators (KPIs).
BTL Campaign Development & Management:
- Conceptualize and execute innovative BTL activities tailored to the regional audience.
- Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines.
- Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables.
Catchment Area Marketing:
- Utilize a diverse marketing mix encompassing hyper-local marketing tactics, and strategic engagement events in coordination with central team.
- Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience
Performance Measurement & Optimization:
- Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives.
- Leverage marketing analytics tools to generate insightful reports that track key metrics.
- Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact.
Relationship Building & Collaboration
- Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions.
- Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels.
Preferred candidate profile:
- Work Locations - Mumbai, Vijayawada, Bangalore, Surat
- Minimum of 2-5 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
- Demonstrate understanding of local market dynamics, consumer behavior trends, and cultural nuances within the assigned region.
- Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders.
- Strong project management skills with the ability to manage multiple priorities and meet deadlines under pressure.
- Budget management and negotiation expertise to secure cost-effective vendor partnerships.
- Proficiency in MS Office Suite, marketing analytics tools, and project management software.
- A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth.
Education Qualification:
- Masters degree in Marketing, Business Administration, or a related field with a focus on marketing
Job Classification
Industry: RetailFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: CromaLocation(s): Vijayawada, Guntur
Keyskills: Brand Marketing Promotional Campaigns Brand Campaigns Btl Marketing Btl Activation Marketing Activities Area Marketing Strategic Planning
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