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Manager - Service Marketing @ Hexaware Technologies

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 Manager - Service Marketing

Job Description

Role & responsibilities

Develop and implement strategic marketing plans for a specific business unit

Responsible for marketing budget plan and meeting organization goals

Responsible for running LeadGen initiatives for the BU including inside sales function for the unit

Utilize industry and organizational knowledge to develop and execute marketing ideas

Keeps up-to-date with marketing best practices

Identify marketing opportunities and develop success strategies to leverage them

Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.

Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc.

Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience

Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency

Create brand value by being a business driver and digital catalyst

Demonstrated ability in Thought Leadership initiatives

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Hexaware Technologies
Location(s): Mumbai

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Keyskills:   Service marketing Lead Generation Digital Marketing Campaign Management Vendor Management Social Media Marketing

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Hexaware Technologies

Hexaware BPS is a unit of Hexaware Technologies Ltd. We are currently staffed at 2000+ people across Navi Mumbai (Mahape) Chennai, Nagpur and US. Ranked 15th in the NASSCOM Top 20 IT Software & Services Exporters from India, we also rank among the Top 20 Best IT employers in India by DQ-IDC fo...