Manager - Marketing - IT
- Byteridge
- 6 - 10 years
- Hyderabad
- 2 months ago
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Job Description
Job Summary:- The Marketing Manager will be responsible for developing and implementing marketing strategies to promote our design and development services.
- This role requires a creative and analytical mindset to identify market trends, generate leads, and enhance our brand presence.Key Responsibilities:- Build and lead the marketing initiative and strategy at Byteridge.- Foster strong working relationships with clients and stakeholders to ensure that Byteridge becomes a trusted partner and a long-time advisor for their requirements.- Implement targeted marketing campaigns in order to increase brand awareness and conversion cycle by working closely with the Key Account Managers.- Generate leads by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc.
- The candidate would also be responsible for conducting outreach activities in terms of attending networking events, and reaching out to prospective clients via cold calls, cold emails, etc.- Enhance Byteridge's positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers, especially including service offering content on the website, Blogs, POCs, Case Studies, Videos etc.- Manage Byteridge's participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design, and vendor interactions.- Coordinating with internal and external content writers and designers.- Running paid ads on Google (Search Engine Marketing), and social media platforms such as LinkedIn.- Employer branding internally within the organisation and externally to the talent pool.
- Past exposure to employer branding initiatives is an advantage.
Qualifications:- Bachelor's Degree in Marketing along with MBA (preferred).- 6 to 10 years experience in the software industry
- Prior Business marketing experience required.- Exceptional written, content development, presentation, and oral communication skills.Competencies:- Content writing is key.
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: ByteridgeLocation(s): Hyderabad
Keyskills: Marketing content development marketing campaigns marketing strategy marketing planning marketing management
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We are Byteridge, a quality-obsessed digital product design and development company, also recognized as a Great Place to Work.Since 2008. we have actively delivered great value to enterprises and start-ups alike including Microsoft, ADP, Pinelabs and others. We play the role of a trusted partner, l...
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