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Monetization Manager @ Koimoi

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 Monetization Manager

Job Description


  • Manage existing Ad Network relationships and accounts.
  • Project and grow revenue for the Koimoi website and other properties.
  • Check and review the ad implementation to:
    • Spot monetization opportunities to improve revenue.
    • Spot issues that could degrade revenue performance and user experience.
  • Work with ad networks and internal teams to run successful ad monetization strategies.
  • Analyze partners performance through KPIs like RPM, Fill Rates, Show Rate, Revenue Per Page, etc.
  • Manage, report, track & improve metrics for internal stakeholders.
  • Understand network revenue trends and suggest changes to the website and properties from a monetization standpoint.
  • Reach out to potential ad network partners to improve revenue.
  • Set up direct campaigns, ensure campaign delivery, and create and share reports with the partners.
  • Check Google policy violations regularly and ensure necessary actions are taken to solve the URLs flagged.
Who could you be? Background and Experience:
  • Have worked on monetizing ad inventory on websites through desktop and mobile channels.
  • Familiarity with monetization networks such as Google AdSense, Google Ad Exchange, Taboola, Media.net, Amazon Publisher Services, PubMatic, etc is necessary.
  • Analytical mindset with good communication and interpersonal capabilities, able to work independently.
  • Must have a thorough knowledge of Google s policy regarding ad monetization.
  • Must prioritize multiple assignments accurately and function quickly in a fast-paced, deadline-oriented environment.
  • Should be proactive with suggestions to improve revenue.
  • Hands-on experience configuring and managing ads through Google Ad Manager and similar tools.
  • Should have a keen interest in market research for ad monetization.
  • Advanced knowledge of Microsoft Excel/Google spreadsheets

Job Classification

Industry: Gaming
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Koimoi
Location(s): Mumbai

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Keyskills:   Head Business Development Usage Excel Networking Analytical Market research Commerce Management Advertising Inventory

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Koimoi

About Koimoi:Koimoi.com is Indias top digital entertainment portal with over 15+ million monthly visitors. It is part of the 2win Group (games2win.com) which is a pioneer of Interactive Entertainment & Engagement in India.