Manager Acquisition
- Junglee Games
- 3 - 4 years
- Panipat
- 5 years ago
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Job Description
As our Marketing Manager- Acquisition, you will work directly with the Head of Acquisition and own complete responsibility for acquiring new users and leads through new sources of traffic (SEM / Facebook / SMM / Affiliates / SMS) and optimize the sources of traffic to drive the strongest value for acquisition on the web and mobile. You will demonstrate high creativity in acquisition/paid marketing tactics, drawing value from all campaigns.
Responsibilities
- Work directly with the Head of Acquisition and manage all SEM/Facebook campaigns and media buying campaigns to maximize ROI.
- Manage SEM, SMM, and acquisition efforts to define and deliver ROI and volume objectives.
- Manage internal resources or agencies to deliver, monitor and report on daily, weekly and monthly KPIs against targets.
- Analyse creative performance by market and come up with new creative options working with the brand team
- Work on the forecasting of target assumptions during quarterly and annual budget and forecast periods, liaising with Design, Technology and Finance teams.
- Identify data trends and insights, and optimize spends and performance based on the insights.
- Plan, execute and measure experiments and conversion tests.
- Brainstorm new and creative growth strategies.
- Conduct market research to identify new opportunities.
Qualifications
- Demonstrable experience working as a paid marketing professional with at least 3 years? experience in handling Adwords and Facebook PPC budgets worth Rs. 50 lakhs
- 3-4 years? experience managing the complete suite of digital marketing.
- Advanced analytical and sales-oriented skills with the ability to make data-driven decisions. Should have made PPC strategies to reduce the cost per click (CPC) and cost per lead (CPL).
- Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals, and filters.
- Thorough knowledge of digital marketing tools and techniques with hands-on experience of Facebook and the Google Adwords panel.
- Advanced MS Excel skills with a good knowledge of MS Excel formulas, decent knowledge of Databases, SQL, Tableau.
- Strong analytical skills and a goal achiever attitude.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Junglee GamesLocation(s): Panipat
Keyskills: SAN PPC Google Analytics SMS Market research Google AdWords SEM Digital marketing Gaming SQL
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Junglee Games
Junglee Games is South East Asia's fastest gaming company with a user base of over 10 million gamers. The company develops a wide range of web and social games that offer a platform for people to connect through both traditional and modern games. Some of its most popular games are Junglee Rummy, Eat...
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