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Acquisition & Engagement Manager @ Idfc First Bank

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 Acquisition & Engagement Manager

Job Description

Job Title - Acquisition and Engagement Manager

Job Purpose :

The role entails assisting in anchoring branch launches and events for the assigned region/zone. The role bearer would be responsible for acquiring the targeted customers, providing excellent and customized service and forging a deep relationship with the customer. The role bearer must drive below the line activities for the respective Region/ Cluster contributing to the larger branch banking channel objectives.

Roles & Responsibilities:

  • Conceptualize and execute micro marketing events for the mapped branches and corporates as per the defined frequency
  • Identify and develop vendor network and ensure quality and cost effectiveness for all events undertaken
  • Ensure quality lead generation for acquisition team
  • Drive the identification, planning, execution of on ground events
  • Play a pivotal role in forging a strong business-to-business relationship between their company and clients by facilitating a conducive environment for customer interactions
  • Ideate and leverage different channels to identify business opportunities

Job Classification

Industry: Miscellaneous
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing - Other
Employement Type: Full time

Contact Details:

Company: Idfc First Bank
Location(s): Mumbai

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Keyskills:   Engagement Management Sales Client Engagement Marketing

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Idfc First Bank

About Capital First Limited: CFL is listed on BSE and NSE (Stock Code: CFL). The company provides Mortgage loans to SMEs against pledge of property, Gold Loans to retail customers, Consumer Durable Loans, Two wheeler loans, and senior secured Wholesale loans. During the last year the company expande...