Director Marketing, Consumer Fintech : Bhavins Office
- Zeta
- 8 - 12 years
- Bengaluru
- 25 days ago
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Job Description
As a Director Marketing, Bhavin s Office, you will work closely with him, and his Leadership team, on driving the vision, strategy, and execution of marketing and acquisition for a B2C Consumer Fintech Product in United States and India.
You will own customer acquisition funnels - leveraging performance marketing, product-led growth, and partnerships.
Responsibilities
- The role involves complete ownership of a multi-channel growth strategy to drive awareness, adoption, and retention in United States and India.
- Growth Performance Marketing - Execute paid acquisition campaigns across SEM, App Store, Social and programmatic platforms at optimal LTV/CAC through full-funnel performance optimization, including attribution, A/B testing, and creative iteration.
- Product Led Growth / Viral - Partner with product teams to build and optimize in-product growth loops
- Lifecycle Marketing - Drive engagement through push/email/personalized triggers
- Organic Content-Led Growth - Scale SEO, ASO and content marketing through blogs, video explainers, long-tail financial education, social media marketing and storytelling.
- Business Development Partnerships - Identify, negotiate, and manage strategic BD partnerships that drive user acquisition
- Community - Grow an owned community presence on relevant forums and social media.
- Influencer Marketing - Design and run scalable influencer campaigns across YouTube, Instagram, TikTok
- Brand Communications - Develop a unique brand voice and visual identity. Lead PR, podcast sponsorships, industry thought leadership, and narrative development. Manage testimonials, reviews, and user advocacy content.
- Team Building Leadership - Build, hire, and retain a high-performing marketing team across relevant key functions
- Data Tooling - Own analytics dashboards and marketing tech stack, delivering clear performance insights and experimentation-led execution. Collaborate with Product/Data/Engineering teams on instrumentation, user segmentation, and event tracking.
Skills Attributes
- Deep knowledge of unit economics, CAC/LTV, cohort analysis, and funnel optimization.
- Deep understanding of financial products and digital distribution channels
- Track record of success with PLG, Performance marketing, Content marketing and social/creator-led acquisition.
- Hands-on familiarity with the tool chain (eg Mixpanel, Google Analytics, SEMRush etc)
- Strong storytelling skills combined with a creative, growth-oriented mindset.
- Excellent interpersonal and communication skills
Experience Qualifications
- 8-12 years in B2C marketing with at least 3-5 years in senior leadership roles in fintech, consumer apps, or marketplaces.
- Academic combination of Engineering and Marketing degrees
- Experience owning multi-channel customer acquisition strategies at scale.
- Experience managing end-to-end marketing operations in a startup or fast-paced environment.
Equal Opportunity
Ryze is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Direct MarketingEmployement Type: Full timeContact Details:
Company: Zeta Inc.Location(s): Bengaluru+ View Contact
Keyskills: Customer acquisition Social media marketing Business Development Manager Social media Instrumentation Marketing operations SEM SEO Team building Core banking
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