Digital Marketing Manager
- Juego Studio
- 2 - 5 years
- Bengaluru
- 11 months ago
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Job Description
The Performance Marketing Manager will be responsible for developing, executing, and optimizing digital marketing campaigns across various channels, including paid search, social media, display, and affiliate marketing. The role requires a data-driven approach to maximize customer acquisition, engagement, and revenue growth. The ideal candidate will have a strong analytical mindset, be well-versed in paid media platforms, and have a track record of delivering measurable business results.
Key Responsibilities:
- Campaign Strategy Execution : Plan, launch, and manage digital marketing campaigns across paid channels such as Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, and other programmatic platforms to drive traffic, conversions, and revenue.
- Budget Management : Oversee and allocate the marketing budget across various channels to ensure optimal spending and maximum ROI.
- Performance Tracking Analysis : Monitor key performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversion rates. Regularly analyze campaign performance and provide data-driven insights to optimize and scale campaigns.
- A/B Testing Optimization : Design and execute A/B and multivariate tests on ad creatives, landing pages, and audience targeting to continually improve campaign performance.
- Audience Targeting : Develop and refine audience segmentation and targeting strategies using data, analytics, and insights to improve ad relevance and engagement.
- Conversion Rate Optimization (CRO) : Work with web development, UX, and design teams to optimize landing pages and funnels to increase conversion rates and improve overall campaign performance.
- Collaboration with Creative Teams : Work closely with designers and copywriters to ensure that ad creatives, copy, and messaging are aligned with campaign goals and resonate with the target audience.
- Reporting Insights : Create and deliver regular performance reports, highlighting key insights, learnings, and recommendations for future campaigns. Present these findings to stakeholders and leadership teams.
- Paid Media Strategy : Stay up-to-date with the latest trends and updates in digital marketing platforms and industry best practices to refine and evolve the paid media strategy.
- Vendor Partner Management : Manage relationships with external agencies, technology vendors, and platform representatives to ensure smooth campaign execution and access to the latest tools and features.
- Customer Acquisition Retention : Drive strategies that focus not only on customer acquisition but also on customer retention through paid media efforts, working closely with retention and lifecycle marketing teams.
Qualifications:
- Education : Bachelor s degree in Marketing, Business, Communications, or a related field.
- Experience : 4-6+ years of experience in performance marketing, digital advertising, or paid media with a proven track record of managing campaigns and delivering results.
- Skills :
- Strong proficiency in Google Ads, Facebook Ads, and other paid media platforms (e.g., LinkedIn Ads, Twitter Ads, TikTok Ads, etc.).
- Experience with web analytics tools such as Google Analytics, Adobe Analytics, and tracking tools (e.g., GTM, Pixel management).
- Proficient in A/B testing, data analysis, and optimization techniques.
- Strong analytical and problem-solving skills, with the ability to interpret and act on data.
- Experience in budget management and forecasting.
- Familiarity with affiliate marketing and programmatic advertising is a plus.
- Ability to collaborate with cross-functional teams and external agencies.
- Strong communication skills, with the ability to present complex data and strategies in an easily understandable manner.
Personal Attributes:
- Highly detail-oriented and results-driven.
- Self-motivated, with a strong sense of ownership and accountability.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- A passion for digital marketing and a constant drive to stay ahead of industry trends.
Job Classification
Industry: GamingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Juego StudioLocation(s): Bengaluru+ View Contact
Keyskills: Customer acquisition Data analysis Google Analytics Web analytics Media strategy Social media Analytical Web development Digital marketing Forecasting
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Juego Studios is a global technology service company specialized in Game Development, Mobile Application Development, Enterprise Solutions, AI & Machine Learning, AR/VR Development services. Juego Studios is pioneered in bringing innovative products and ideas into Digital Space with high qu...
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