Marketing Manager Digital AI
- AstroVed
- 5 - 9 years
- Chennai
- 2 months ago
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Job Description
AstroVed is looking for a forward-thinking Marketing Manager Digital AI with a minimum of 7+ years of experience in digital marketing and a strong interest or exposure to AI-driven tools and strategies. The ideal candidate should have strong expertise in SEO, SEM, content strategy, and campaign management, along with a working knowledge of AI-powered marketing tools and platforms like ChatGPT, Jasper, Canva AI, Zoho AI, Google Analytics Zapier, and CleverTap or Webengage.
We seek someone who can blend creativity with technology, drive ROI-focused campaigns, and lead a team towards next-generation digital transformation.
Key Responsibilities
- Strategic Planning: Develop and implement comprehensive digital marketing strategies to promote our services and products across various online platforms.
- AI Integration: Utilize AI-powered tools for content creation, customer segmentation, predictive analytics, and campaign optimization to enhance marketing efficiency.
- Content Management: Oversee the creation and distribution of engaging content tailored to our target audience, ensuring consistency with our brand voice and values.
- Social Media Management: Manage and grow our presence on platforms such as Instagram, Facebook, and YouTube, leveraging AI tools for scheduling, analytics, and audience engagement.
- Product Launches, PRs and Key Announcements: Develop and implement promotional activities including social media copy, posts and email campaigns
- Product Marketing Content - Create marketing approach to ecommerce product site. Integrate content such as product content, customer case studies, videos, website copy;
- Email Marketing: Design and execute targeted email campaigns using AI-driven personalization to improve open rates and conversions.
- SEO and SEM: Implement SEO best practices and manage paid advertising campaigns to increase website traffic and visibility.
- Data Analysis: Monitor and analyze key performance indicators (KPIs) using AI analytics tools to inform strategy and report on campaign effectiveness.
- Collaboration: Work closely with cross-functional teams, including product development and customer service, to ensure cohesive marketing efforts.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 6 to 10 years of experience in digital marketing, preferably within the wellness, e-commerce, or astrology sectors.
- Proficiency in AI marketing tools, ChatGPT, Jasper, Canva AI, Zoho AI, Google Analytics Zapier.
- Demonstrate willingness to learn AI tools for behavior analytics, SEO,
- Strong understanding of the Indian digital landscape and consumer behavior.
- Excellent communication and leadership skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills
- Knowledge of AI Zoho and willingness to learn behavior analytics AI tools, SEO tools MoEngage / CleverTap / Netcore / WebEngage
- Familiarity with astrology and spiritual wellness concepts.
- Experience with e-commerce platforms and online sales strategies.
- Knowledge of data privacy regulations and ethical considerations in AI marketing.
Why Join Us?
- Be part of a pioneering team at the intersection of ancient wisdom and modern technology.
- Opportunity to lead innovative marketing initiatives in a rapidly growing industry.
- Flexible work environment with a focus on work-life balance.
Preferred a candidate who can join immediately or short notice no more than 10 days.
How to Apply:
Interested candidates should apply directly through this post or send their resume to: ar******r@as*****d.com
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: AstroVedLocation(s): Chennai
Keyskills: SEO and SEM Google Analytics Zapier AI Integration Social Media Management Strategic Planning Product Promotions Data Analysis Email Marketing Jasper Reports
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AstroVed
Astroved is a fast-growing consumer internet company focused on bringing Vedic Astrological content and services to consumers worldwide. We incorporate ancient wisdom into modern applications to improve our customers' lives.
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