Paid Media Specialist ( DM - 4155 )
- Oodles Technologies
- 1 - 3 years
- Noida, Gurugram
- 10 days ago
- Email to a friend
- Report this job
Job Description
Were seeking a data-driven Paid Marketing Specialist to lead performance campaigns across Google, Meta, LinkedIn, and eCommerce ad platforms. The role demands expertise in SEM, PPC strategy, conversion tracking, and funnel optimization. You will also support business development efforts by preparing tailored proposals, conducting competitive market research, and aligning campaign strategies with client-specific goals using data-driven insights.
Key Responsibilities
- Plan and manage SEM, PPC, and performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, X (Twitter), YouTube, Amazon, Shopify.
- Good knowledge of upwork, Client proposal creation, Marketing strategy
- Run advanced campaign types: Search, Display, Video, Shopping, Performance Max, Lead Gen, Remarketing, and App Install.
- Deep understanding of ad auction mechanics, manual and automated bidding, and budget allocation for maximum ROI.
- Execute A/B testing on ad creatives, audience sets, landing pages, and bid strategies to identify winning combinations.
- Conduct keyword research, create custom and lookalike audiences, and implement audience segmentation for precision targeting.
- Set up and troubleshoot conversion tracking using Google Tag Manager (GTM), Meta Pixel, SDKs, and custom events.
- Leverage GA4 and Google Search Console for performance analysis, traffic behavior, and optimization opportunities.
- Build remarketing workflows and run dynamic ads to re-engage users throughout the marketing funnel.
- Optimize campaigns based on KPIs such as CTR, CPC, CPM, CPA, CPL, ROI, ROAS, LTV, Bounce Rate, and Conversion Rate.
- Evaluate campaign impact through multi-touch attribution, funnel drop-offs, and cross-device behaviors.
Business Development Involvement
- Communicate with clients for campaign planning, feedback, and performance updates.
- Create tailored proposals and presentations using Canva or Google Slides.
- Perform market and competitive research to support strategic positioning.
Desired Candidate Profile
- 1-2 years hands-on experience in paid campaign management/SEM/PPC/performance marketing across multiple platforms.
- Proficient in ad auctions, bidding strategy, and budget optimization.
- Experienced in GTM, GA4, Meta Pixel, SDKs, and technical conversion tracking.
- Strong analytical mindset with A/B testing experience and data-backed decision-making.
- Creative and detail-oriented with working knowledge of Canva for proposals and ad creatives.
- Effective communicator with client handling and campaign reporting experience.
- E-commerce. App promotion or SaaS marketing experience is a major plus.
Core Skills
- Google Ads (Search, Display, Video, PMax, Shopping)
- Meta Ads (Facebook, Instagram all campaign types)
- LinkedIn, X (Twitter), YouTube Ads
- Google Tag Manager (GTM), Meta Pixel, SDKs
- GA4, Google Search Console
- SEM, PPC, Funnel Mapping, Ad Variants
- Audience Segmentation, Remarketing
- Bidding Strategies, Budget Management
- Keyword Research, Competitor Analysis
- A/B Testing, Campaign Structuring
- Canva, Google Slides Creatives & Proposals
- Client Communication & Market Research
Note : You can also apply via - https://careers.oodles.io/jobs/1119/
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Oodles TechnologiesLocation(s): Noida, Gurugram
Keyskills: PPC Google Analytics Paid Marketing Google Ads Meta Ads Facebook Ads Manager Paid Media Google AdWords Google Tag Manager Pay Per Click Facebook Marketing Linkedin Ads ROI Facebook Ads Ppc Campaigns SEM Instagram Ads Search Engine Marketing Performance Marketing
Similar positions
Oodles Technologies
Oodles Technologies Pvt Ltd Oodles Technologies is an offshore software development company with a focus on state-of-the-art technologies. We have our niche in awe-inspiring domains like Blockchain, Machine Learning, Artificial Intelligence, ERP, Big Data and Live Video Streaming. We keep close ...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in