Standardize and optimize the process for capturing, tracking, and reporting on internet leads / sales.
In-depth knowledge of lead generation opportunities through digital advertising channels such as social media, SEM, SEO, and email marketing.
Leverage a suite of analytical data to make data-based decisions and recommendations for improving the online sales process.
Development and implementation of lead scoring models and strategies.
Maintain a high level of relevant knowledge of the Companys sales process, product, and markets.
Manage on-line reputation and develop communication processes to address areas of need.
Work with technical staff and vendors, as needed, to address requirements and technical issues.
Develop expertise and maintain proficiency in systems used for lead tracking.
Create and deliver proposal and presentations to senior managers/decision makers.
Work with staff to access and analyze data on sales activity and end-of-funnel conversions.
Prepare, maintain, and complete schedules, records, and paperwork as necessary to carry out job duties.
Stay well-informed of industry events and trends.
Conduct budget review and suggest recommendations on an annual basis.
Analyze the success-level of lead cultivation and conversion activities.
May also be called upon to assist with projects and supervise other Marketing employees as needed.
Must sometimes complete projects with very short notice under extreme time constraints.
Other duties as assigned.
Keyskills: budget marketing conversion sales advertising seo communication reporting se
We at ADG stand to Innovate, Create & Impact the best. We are a turnkey Digital Marketing & web development solutions company developing world class campaigns across India & abroad.