Product Marketer
- Mad Street Den
- 2 - 3 years
- Chennai
- 10 months ago
- Email to a friend
- Report this job
Job Description
- Product Positioning, Messaging, and Content
- Working on the product s positioning and messaging strategy
- Building and executing launch plans for the product and new product features
- Staying updated on industry and market news, trends, competition, etc
- Building and implementing a content and promotion strategy for the product - across different formats (including blog posts, videos, reports, case studies, SEO articles, etc) and channels (including newsletters, social media, PR, etc)
- Generating Top of the Funnel Leads (along with the Demand Generation Team)
- Contributing to the quarterly inbound and outbound campaign strategies and lead generation plans for the product
- Creating campaign content - including emails, ads, and landing pages
- Working with teams to collect and analyze campaign data, finding patterns, and optimize the lead generation strategy
- Enabling the Sales and Other Customer-Facing Teams
- Building sales decks, cheat sheets, flashcards, and other sales enablement material for the product
- Working with the sales team to train them on the story of the product, how to sell, and how to demo it
- In-app marketing and working with the Product Management team
- Understanding how customers are interacting with the product and using that to iterate messaging and increase adoption
- Working on in-app product marketing, help documentation, and tool tips
- Share market research with the Product Management team and helping adjust roadmap accordingly
- What we are looking for
- 2-3 years experience in SaaS product marketing
- Excellent written and verbal communication skills
- Ability to grasp complex technical concepts, break them down, and express them in simple language
- Ability to think strategically at the product and market level - and translating them into tactical plans
- Proficiency in telling stories through data
- Bonus, but not compulsory : A background in computer engineering or A.I.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: Mad Street DenLocation(s): Chennai
Keyskills: Product management Outbound Sales Share market Social media sales enablement Market research SEO Product marketing Product support
Similar positions
Mad Street Den
Mad Street Den is a Computer Vision and Artificial Intelligence startup whose visual intelligence platform enables businesses to reimagine the future with AI. The company's first vertical, Vue.ai, was one of the world's first AI solutions for retail, specifically reimagining the future of fashion
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in