Webinar & Event Marketing Specialist
- People10
- 3 - 5 years
- Bengaluru
- 1 month ago
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Job Description
Design, plan, and execute 3-4 monthly webinars focused on industry trends, customer pain points, and director-level conversations.
Ensure the topic selection aligns with People10 s IT services and strategic focus areas.
Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes.
Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination.
Develop and manage content assets, including design creatives and presentation decks.
Drive engagement using polls, QAs, offers, and post-event follow-ups via email or LinkedIn.
Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to the pipeline.
Continuously improve based on feedback, benchmarks, and business objectives.
Must have skills:
3-5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus.
Strong coordination, communication, and presentation skills you'll regularly work with directors, technical experts, and external stakeholders.
A business mindset you can connect the dots between webinar topics, lead generation, and customer interest.
Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint.
Comfortable planning, owning timelines, and making real-time decisions during live sessions.
Good to have skills:
Experience in IT services or SaaS domain.
Experience with Quora/Reddit or guest post partnerships.
Exposure to content creation or visual storytelling.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Event MarketingEmployement Type: Full timeContact Details:
Company: People10Location(s): Bengaluru+ View Contact
Keyskills: IT services Lead generation Product engineering Skill development Agile Data analytics Event marketing CRM Logistics marketing automation
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