GM - Consumer Insights
- _VOIS
- 7 - 12 years
- Mumbai
- 7 days ago
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Job Description
Role-Consumer Insights General Manager
Job Level/ Designation- M3
Function / Department-Brand & Consumer Insights
Location-Mumbai
Job Purpose
The Consumer Insights Senior Manager is the go-to person for all consumer research conducted in relation to Brand Track, brand health and all ad hoc research. He/she is responsible for speedy execution of projects and linking Insights together from multiple sources. The role encompasses both continuous and ad-hoc studies in relation to these verticals. He/she would also guide Circles on execution of similar projects to meet business challenges.
In order to be able to execute the role appropriately, the person should have the skillset to take briefs, understand business challenges, be able to convert the challenge into a research objective, make decisions on appropriate methodologies, and guide the research agency to do the appropriate analysis that helps the business gain insights that can be converted into actions.
Key Result Areas/Accountabilities
- The Consumer Insights Senior Manager is expected to be responsible for all market research undertaken across Vodafone Idea across the Corporate teams and across all circles in relation to Brand Track, and ad hoc research. He/she would be involved in all continuous, ad-hoc and Circle level researches and be in a position to deliver them as Insights.
- The projects responsibilities would encompass:
- Management of Brand Track
- Management of Communication testing pre launch
- Management of Analytics work on role of communication
- Ad-hoc briefs in relation to competition
- Ad hoc briefs on NPD concepts
- Assist Insights leadership on Strategic researches
- connect Insights across studies and multiple sources
Core Competencies, Knowledge, Experience
- Having experience on continuous studies like Tracks, Satisfaction Surveys, Panels, etc.
- Having the ability to sift through qualitative studies to identify key insights
- Experienced in connecting research findings to business actions
- Ability to get the best out of agency partners
Must have technical / professional qualifications
Must have technical / professional qualifications:
- MBA (Marketing) or M.Sc. Statistics
- Core market research experience
- Experience in both quantitative and qualitative research
- Experience with both agency and client side
- Agency Nielsen /Kantar / Ipsos
- Client FMCG / Banking / Telecom / Durables
Job Classification
Industry: Telecom / ISPFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research / Insights HeadEmployement Type: Full timeContact Details:
Company: _VOISLocation(s): Mumbai
Keyskills: Consumer Behavior Qualitative Research Consumer Insights Quantitative Research Brand Tracking Market Research Primary Research
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_VOIS
Vodafone Intelligent Solutions (VOIS) is a strategic arm of Vodafone Group Plc, for which it creates value by enhancing quality and efficiency of a number of processes in the IT/ ITeS domain. Established in 2006, _VOIS has evolved into a global, multi-functional organization that currently has cen...
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